Marketing Director Job Description
Full Time: 40 hours/wk; Flexibility to work from home
Primarily weekdays, with some weekends and evenings required for events
Reports To: Operations Director
Supervises: Marketing Manager and interns
The Marketing Director will engage in the strategic planning, implementation, and evaluation of all internal and external marketing communications activities necessary to build awareness of Hinsdale Humane Society’s mission, vision, fundraising efforts, programs, services and achievements. This role is responsible for a broad range of marketing activities that drive awareness and engagement through earned, owned, paid and social media channels to generate new opportunities and leads with target audiences.
- Guide and supervise development and implementation of all marketing and communications initiatives to ensure high visibility, brand recognition and regular exposure of Hinsdale Humane Society in the communities it serves and beyond, positioning HHS as a thought leader in the animal welfare community.
- Ensure the HHS brand is upheld and represented consistently and in a professional manner to the public at all times via responsive social messaging, appropriate and timely email replies, relevant and timely content development for the website, general communications and more, all geared towards providing a positive, passionate and inspiring image of HHS as a leader in animal welfare.
- Marketing Director manages the Marketing Manager staff member and oversees all tasks and duties related to that role, while nurturing and growing that position within the department.
- Set strategic goals, develop and implement master marketing plans and sub communications plans.
- Innovate for growth to expand reach and help generate funds.
- Manage marketing budget.
- Monitor monthly KPIs.
- Keep expenses down by streamlining processes, ensuring non-profit pricing and getting multiple estimates.
- Maintain production protocols to keep details organized for all projects via plans, schedules and calendars.
- Work closely with the Executive Director and occasionally with select Board of Directors members, to implement strategic vision.
- Work collaboratively with all staff and departments to ensure consistent, on-brand messaging.
- Work closely with Development on fundraising, grants, direct mail, donor appeals and events, to support and enhance their efforts.
- Work closely with the IT department on website content updates and forms, eblasts and mailings.
- Work with outside graphic designers, print and other vendors as needed.
- Write and edit all communications for donors, adopters, staff, community and media.
- Oversee promotion of adoptable animals, programming, services, resources and events.
- Oversee creation of all branded design work and targeted collateral to support the mission.
- Write copy for electronic newsletters, twice a year newsletter, annual report, website, appeals, advertising, blogs, event promotions, etc.
- Write press releases, feature stories, and promotions and nurture/cultivate media relationships.
- Act as a spokesperson for HHS when appropriate, ensuring message is on-target and/or prepare “talking points” for staff, board of directors or other spokespeople who represent HHS.
- Actively promote HHS in local, regional, state and national media opportunities including print, radio, television, electronic and social media.
- Create social media strategy and plan and manage implementation process.
- Work with the Marketing Manager to implement items submitted via the HHS internal Marketing Request Form.
- Oversee the selection of PR/marketing summer intern and provide supervision/evaluation of the intern.
- Answer inquiries as needed from businesses and the public who wish to partner with HHS on promotional opportunities.
- Establish an annual advertising/promotion calendar and budget. Oversee production of ads and editorial material for publications.
- Pursue continuing education opportunities to build personal growth and institutional knowledge. Keep informed of emerging trends in social media, communications, public relations, event planning, fundraising and animal welfare, etc.
- Other HHS projects and priorities as directed by the ED.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Work Environment / Physical Demands
Flexible hours required. The majority of the hours for this position will be served at the HHS facility, with some work from home hours available. The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of the job. There may be occasional wet floors, animal noises, odors, and dander. Most time will be spent in a typical air-conditioned and heated office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.